This is one of the most popular ways social media users consume content these days.Īlmost half of Gen Zers between the ages of 18 and 24 say they would consume their favorite shows through social media. And when it comes to social media, video content is massive. While Facebook remains the most popular social media site, Instagram is not far off. On average, people spend nearly 2.5 hours a day on social media. When navigating IGTV, viewers can choose between different categories to watch videos in. The vertical videos take up the entire screen while playing. IGTV is specially designed for mobile viewing, which is why the Instagram dimensions are so important to consider. This is your channel, where all of your videos can be found. The point of IGTV is to support longer form videos (up to 1 hour), which is much longer than the video allowed on the main Instagram platform. IGTV works as a stand-alone app, and as a feature integrated into the main Instagram platform.
The content that performs best is content that offers viewers the most value.įollow our guide on IGTV dimensions and best practices to help your IGTV channel achieve maximum success.įirst of all, let’s get a quick understanding of what exactly IGTV is. IGTV exists for longer-form video content on Instagram. As marketers continue to create content and utilize the platform, the same rules that governed YouTube seem to work on IGTV.
When it comes to IGTV, there's still an air of mystery that makes some videos viral, and others grow slowly. Should your business be posting on IGTV? Is it a worthwhile platform to focus on? And how do you optimize your videos for success? We’ll explore this all below. Let's talk about IGTV, Instagram's video hosting platform made to compete against the world's video giant YouTube.
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